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01
An Iron Connection
Introduction
Aisin Takaoka is primarily responsible for the production of FeVita, and was originally founded in 1960 as an automotive parts manufacturer.
Since then, we have contributed to the automotive industry by taking on the challenges of production and development in cooperation with various manufacturers and companies.
FeVita products have been born from these relationships that we have cultivated. The products that are created, not only by Aisin Takaoka, but also by various companies working hand-in-hand, simultaneously create excitement and demonstrate new possibilities in the manufacturing industry.
We hope that the manufacturing industry, which plays a fundamental role in our products, will be inspired, leading to new challenges in the future. We aim to be a brand that will be the starting point of a society full of new discoveries and fascination, where our shared excitement connects people's lifestyles with the manufacturing industry.
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02
Manufacturing that Connects with Customers
What is FeVita?
FeVita is a lifestyle brand that demonstrates the appeal of cast iron in contemporary life.
Aisin Takaoka, a car components manufacturer, in collaboration with THAT jointly conduct research and give form to the new possibilities and value of cast iron.
While striving to create products that add color and enjoyment to life, we also enjoy discovering and developing new products, and are committed to uncompromising manufacturing down to the smallest detail, so that our customers can share the enthusiasm we put into our products.
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03
Rediscovering Iron and Casting
Research & Development
FeVita is engaged in the research and development of iron and casting, giving form to the appeal of this material.
By combining the technology and knowledge that Aisin Takaoka has cultivated in the automotive industry, in collaboration with THAT's ideas and designs, we rediscover and demonstrate new possibilities for iron and casting.
We are reviewing the characteristics, processing, and manufacturing methods of iron and casting, and studying the combination of various materials and bonding methods, as well as color and expression from a perspective of CMF (Color, Material, and Finish). We develop products that bring out the advantages of each material, paying close attention to every last detail.
04
Value&Spirit.
Cultivated trust and quality
Aisin Takaoka, which manages the FeVita brand, has long supported the safety and security of automobile manufacturers through its world-leading casting technology and development capabilities.
Car components, which must guarantee safety, cannot be produced entirely by machines. From the design of the molds that forms the basis of the casting, to the finishing of the product, craftsmanship of parts made with the sufficient quality and precision to which we can entrust our lives, depends on people with strict standards and uncompromising skill. FeVita develops and provides products based on such reliability, quality, and research and development capabilities.
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05
Mission.
New value for casting and iron
The history of casting technology and iron spans more than 2,000 years. Over time, various techniques, compound materials, and manufacturing methods have been invented, but iron has gradually been replaced by other materials.
Nevertheless, we are continuously reexamining casting technology and iron to create new value for the future. We are reviewing techniques, processing methods, appearance, and characteristics, and rediscovering their appeal through design and modern technology. We are also taking on the challenge of creating products that expand new possibilities by combining different materials, mainly cast metal and iron, to bring out the best of their respective qualities. We will renew the value of iron casting, and continue its long legacy into the future.
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06
Mission.
Crafting the details in our daily lives
A knife with an easy-to-hold grip motivates us to cook, the color of a desk helps us to work calmly, and a casual touch or a slight change in color can put us in a positive mood. When we notice these little things, we are surprised to realize that our lives are colored by details.
FeVita is committed to creating products that will surprise you. We aim to be a lifestyle brand that builds a fresh, surprising, and rich life together with our customers by creating products designed with attention to the smallest details, such as the appearance, texture, and color of iron.
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07
Vision.
Delivering excitement to society
We aim to deliver excitement through our products, such as the "surprise" and "fascination" that lie within their materials and techniques. That excitement is what we feel when we make our products as well.
Aisin Takaoka, which is primarily responsible for the production of FeVita, was founded in 1960 as a car components manufacturer, and FeVita products are born from the relationships we have fostered along the way. The products created not only by Aisin Takaoka, but also through cooperation with various other companies, are creating excitement and demonstrating new possibilities in the manufacturing industry.
We hope that the manufacturing industry, which plays a fundamental role in our products, will be inspired, leading to new challenges in the future. We want our brand to be the starting point for a society full of surprises and fascination, where our shared excitement connects people's lifestyles with the manufacturing industry.
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